Search Engine Opitmization SEO

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Section 1: Introduction(3)


  • Introduction & Overview of the Course
  • How Search Engines Work
  • What is Search Engine Optimization?
  • On-Page SEO & Off-Page SEO
  • User Intent
  • Sitemap
  • Rich/Featured Snippet
  • SEO Redirects 


Section 2:Keyword Research


  • Intro: Keyword Research
  •  Niche Market
  •  Types of Keywords
  • Keyword Research With tools
  • Google Trends for Keyword analysis
  • Using Discussion Forums to Identify Niche Markets
  •  Long Tail Keywords
  •  How to Analyze Keywords Competition
  •  How to Analyze Competitors Kws
  •  Keyword Clustering 
  • Commercial Intent behind a Keyword
  • Informational Kws
  • Quiz 1: Let’s Test Your Keyword Research Knowledge.


Section 3:Google Keyword Planner Tool(3)


  • Search for New Keyword Using a Phrase, Website or Category
  • Understanding Search Setting in Google Keyword Planner
  • How to Get search volume for a list of keyword
  • How to Find New Keywords in Google Keyword Planner


Section 4:On-Page Optimization

  • Introduction of On-Page Optimization
  • Title Tag For SEO
  • Using Modifiers in the Title Tag to Rank long tail keywords
  • How to Optimize Header Tags for Good SEO
  • Understanding Bounce Rate of a website
  • How to Decrease the Bounce Rate
  • Canonical Tag
  • Dwell Time: What you Need to Know for SEO
  • LSI Keywords in Your Content
  • URL Optimization
  • Internal Linking and External Linking
  • Understanding Keyword Prominence
  • Social Sharing Buttons for User Engagement
  • User Interface
  • Implementation of Structured Data
  • Website Compatibility 


Section 5:Off-PageOptimization (3)


  • Brief intro : Off-Page SEO 
  • Do follow vs No follow
  • Blog Commenting Sites (Google Alerts)
  • Broken Link Building
  • White Hat SEO Technique
  • Reviews Submissions
  • Coupon code Submission 
  • Web 2.0
  • Contextual Backlinks
  • Guest Posting
  • Social Bookmarking
  • Q/A submissions (Quora)
  • Quiz 2: Let’s Test Your Link Building Knowledge.


Section 7: Reddit(1:30)


  • Introduction of Reddit 
  • How to Sign Up for a Reddit Account
  • Understanding Key Concepts of Reddit
  • How to Contribute Value to Reddit Community 
  • How to Be a Good Redditor


Section 9:Tumblr


  • Introduction of Tumblr
  • How to Sign Up for a Tumblr Account
  • Understanding Key Concepts of tumblr
  • How to Create backlinks 


Section 10:Google Search Console (Webmaster)(1:30)


  • How to Add a Web Property to Google Search Console Account
  • How to Add a New User to Google Search Console Account
  • Explaining Search Appearance on Google Search Console.
  • Understanding HTML Improvements Report on Search Console
  • How to Use Search Analytics Report in Google Search Console
  • Explaining Links to Your Sites Report in Google Search Console
  • Finding Index Status of Your website in Google Search Console
  • Understanding Crawl Errors report in Google Search Console
  • Understanding The Fetch as Google tool in Google Search Console


Section 11: Google Algorithm Updates 


  • Google Panda Update
  • Google Penguin Update
  • Google Hummingbird Update
  • Google Pigeon
  • Quiz 3: Let’s Test Your Knowledge about Google Algorithm Updates


Section 12:Google Ranking Factors(3)


  • Google Backlink Ranking Factors
  • Google Domain Level Ranking Factors
  • Google Page Level Ranking Factors
  • Site Level Ranking Factors
  • User Interaction Signals Ranking Factors
  • Onsite Spam Ranking Factors
  • Quiz 4: Let’s Test Your Knowledge about Google Ranking Factors


Section 14: Bonus #1: Pinterest (1:30)


  • Joining Pinterest as a Business
  • Setting up Pinterest Boards and Pins
  • How to Get Your Pins Noticed on Pinterest.


Section 15: Bonus #2: Automate Pinterest …


  • (Signing Up)
  • (Grow Community)
  • (Earn Promotional credits)
  • (Schedule Posts)


Section 16: Bonus#3: SEO Tools (3)


  •  Moz
  • Semrush
  • Ahref
  • Spyfu


Section 17: Technical SEO Audit


  • Indexation issues, including their impact site accessibility
  • Duplicate issues
  • MetaData issues
  • Crawl errors
  • Readability errors
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Miss Mahreen

5+ years experianced